Classically trained at Southbank Institute of Technology (Brisbane, Australia), Eliza first learned the traditional skills and styles of floristry in her introductory work with flowers. At the completion of her studies, she travelled extensively across North America, acquiring a fresh, contemporary approach to the art of floral design along the way.
During her time in USA, she noticed a strong emphasis on the use of high quality, local, and seasonal flowers, along with the inclusion of unusual and oft-forgotten heirloom varieties. This made an impression on her there, and now influences her selection of blooms back home in Australia. In keeping with an ethos of connection to locality (along with her love of wild, unruly elements), Eliza keenly forages where she can, to incorporate a sense of wilderness and the surrounding environment within her work.
Based in Brisbane, Primula Floral Styling offers tailored floral services for weddings, events and editorial work. We happily cater to Brisbane and our surrounds – from the Sunshine Coast to Byron Bay – bringing you floral art that speaks of romance and ephemeral poetry. Public and private workshops are also on offer, available as a delightful alternative to typically intimate gatherings such as bridal or baby showers. Primula Website