Copywriting for small businesses, sole traders and lone rangers

It’s easy to establish a personal connection with a customer when you’re a living, breathing human behind a counter – but when your storefront is the internet, it gets a whole lot harder.

In this two hour workshop, you’ll make the first steps to becoming a copywriter. You’ll learn the basics of copywriting, the grammatical rules and tools specific to writing copy, then workshop your ideas in an inclusive group session.

It’ll be fast, fun, practical and full of useful information you can apply in your daily work.

The workshop will cover questions such as:

– Is your copy helping your business?

– How can writing add to your brand and sense of authenticity?

– Is it possible to use writing to increase your engagement and reach?

– How can you use writing to become a leader in your industry or market?

This workshop isn’t just for business owners – it’s for students, professionals or even anyone with a passing interest in copywriting, really. Everyone is welcome.