Loading Events

Brand perception can make or break a business. When customer perception and attitudes toward the brand a positive a business can thrive. This course is aimed at owner/operators of small businesses looking to define their brand and grow brand love among their consumers.

Many hold the belief that designing a logo is where a brand begins, but it’s not! Every brand needs a strategy that sits behind a logo, and this course will take participants through how to understand brand equity in terms of offering, consumers and the marketplace.

Strategic direction is imperative for businesses of all sizes to plan for growth and create value, for the organisation, staff and key stakeholders. 

What you'll get

Participants will leave with tools to help with the following:

– Understanding of target markets, and how they help to define a brand

– How trends in the marketplace come into play in branding

– Tips to build a value proposition 

– How to build a mission and vision statement

– Understanding brand pillars and key messages

– A definition of brand essence, and what sits at the very core a brand

what to bring

A note pad or laptop to take notes on