Have you heard the saying: Content is King? There’s a reason!
In this Copywriting and Content class, you will learn all you need to know about reaching your customer today.
Today, your customer is looking for information from you and your business in the form of content, and that starts with copywriting. But not just words on a page- it needs to be engaging and offer both quality and value to them so that they share their precious time with you.
We’re now living in a world where customers demand personal attention, which means your business has to be delivering regular and interesting information directly to them. If you don’t, your competitors will. For your business to flourish, you not only have to be creating regular content, it has to be engaging, relevant and fresh, and on platforms your customer will find it. The key to success lies in quality copywriting, and this class will give a brief introduction to set you on the right path.
What you'll get
Things you’ll learn:
- What copywriting and why it is crucial
- The difference between good and bad writing
- Using copywriting effectively and how to improve
- Writing to communicate with your audience
- Content creation in its many forms
- Working with a copywriter
- Tips and tricks
what to bring
- Writing materials or your laptops to take notes
Be sure to check out our Terms & Conditions before grabbing a ticket.